It’s a sad, sad week, as many friends and colleagues from Disney Parks, Experiences, and Products are being let go. My heart goes out to all the people who have been holding out hope for seven months, while our beloved place of business has been closed during the pandemic. This week, for so many, it’s hard to keep holding that hope.

Disney’s own messages of faith, trust, wishing, dreaming, and believing are all based on emotion. It follows naturally that the people who help to create that magic are emotionally invested. You spend your time and passion to make other people happy, and when it’s not possible, you fall hard. My Facebook feed is filled with pictures of a depressed Mickey Mouse. More calls are going out today.

True to form, though, my feed is also full of cast members past and present, offering love and support. Profile pictures announce that people are “Disney family.” That is where the hope rests for now, with the people. As in many other industries, resilience will be key. It may be slow to build back at first, but those timeless messages, the values of the company and its people and its fans will endure. See ya real soon.